ONE TEAM. YOUR BUSINESS IN FOCUS.

The people
behind SAB Gen.

SAB Gen is part of SAB / PT Sinergi Antar Benua. Here, we explore B2B client acquisition in Indonesia and what it means for businesses in Indonesia.

JAKARTA, SINCE 2017

Good strategy deserves
good follow-through.

Tri Lastiko founded SAB in 2017. Our team brings together commercial thinking, website development, copywriting, design, and campaign delivery. Before choosing a channel or building a page, we learn what you sell, who buys it, and how your sales team works.

A referral often arrives with trust and context already attached. A new prospect has neither. If your website lists every service but does not explain where you can help, outreach has to do too much work. We help you choose a clear entry point and prepare the material that supports a first conversation.

Our work spans cold email, paid advertising, websites, and conversion rate optimization. We agree on the brief, responsibilities, and measures of progress with your team before work begins.

Explore SAB’s main website
Project: Pertamina Energy Terminal by SABSELECTED SAB WORK

Energy · B2B

Pertamina Energy Terminal

SAB connected website messaging, cold email, and sales materials for Pertamina Energy Terminal’s international audiences. The materials introduced the business before and during new commercial conversations. For service firms expanding beyond referrals, that preparation matters: your website and company profile need to explain the offer without relying on a familiar person to fill in the context.

  • Website & brand messaging
  • Cold email & LinkedIn
  • Sales communication materials
Explore SAB’s work

Explore the project in our company profile, then talk to us about your own brief.

LET’S GET ACQUAINTED

What would you like
your business to do next?

Tell us where you are today and what needs to change.

Talk to SAB on WhatsAppView the company profile